Project Goal:
This project was developed as part of my Master’s Degree in Design, with guidance from my academic mentors. The main goal was to create a safe and inclusive environment where women could connect, share experiences, and access empowering information—free from societal judgment. The project focused on promoting sorority, self-expression, and freedom through a platform that encouraged users to explore their identities and build confidence. I aimed to better understand women's social behaviours and needs, and to design a solution that provided knowledge, fostered sisterhood, and supported emotional and intellectual growth.
Brand Identity . Brand Marketing . Social Templates . UX/UI . App/Desktop Development
Design Decisions:
I led the entire process from research to execution, starting with theoretical studies and identifying key gaps in how digital spaces support women. Based on these findings, I developed the brand, concept, and platform design, ensuring it reflected the values of safety, empathy, and freedom. The visual identity was created to feel approachable and supportive, using soft yet empowering colours, inclusive imagery, and thoughtful typography. I crafted the platform’s structure to encourage both individual reflection and community connection, with content designed to inform, uplift, and inspire. This project combined strategic design thinking with emotional intelligence, resulting in a space where women could feel seen, heard, and empowered.
