Project Goal:
Fatias do Céu is a small homemade dessert business run by my aunt, and this was a volunteer project that I took on as a personal gift to support her. She had never invested in branding or marketing before, and my goal was to rebrand her business to help boost sales, build trust with customers, and give her a more professional presence—while still keeping the warmth and charm of her homemade treats. The project aimed to give the brand a more cohesive and appealing identity that would help her stand out, especially on social media and in her local community. It was a way to support her passion while also creating something meaningful and useful for her business.
Brand Identity . Brand Marketing . Visual Assets
Design Decisions:
I led the full rebranding process for Fatias do Céu, starting from scratch to create a fresh visual identity that reflected the homemade, heartfelt nature of the desserts. The logo was designed to feel delicate and joyful, using soft colours and typography in a calligraphy style to evoke sweetness and nostalgia. I developed a simple but cohesive brand system, including packaging suggestions, and visual assets to help her present the business more consistently online. The visual language focused on warmth, trust, and a homemade feel—without losing professionalism. All design work was done using tools like Adobe Illustrator, and Photoshop. The final outcome helped my aunt feel more confident in promoting her work and gave her brand the credibility it needed to grow.
