Project Goal:
Unidos is a disability support service created by four Brazilian friends in Sydney, built on values like kindness, empathy, honesty, and genuine connection. I was brought into the project right from the beginning, with the goal of developing a complete brand identity that would truly reflect the heart behind the business. The main objective was to create a brand that felt warm, professional, and culturally authentic, helping Unidos stand out in the sector and connect meaningfully with its clients. This included building a strong visual identity, and setting the tone for how the brand communicates. The goal was to make sure everything—from the logo to the user journey—felt aligned with the founders’ mission of working with clients to support their goals.
Brand Identity . Brand Marketing . Social Templates . Visual Development . Print Material . Online Material
Design Decisions:
I was responsible for the entire creative direction of the Unidos brand—from the logo to social media, marketing materials, and building the website. The visual identity was designed to feel friendly and supportive, using soft, approachable colours and clean, modern typography. I created a logo that represented unity and care, and developed all brand assets to ensure consistency across every platform. I am also designing and builting the website using UI/UX principles in Figma, focusing on accessibility and ease of use to support people with different needs and levels of digital familiarity. Tools like Adobe Illustrator, Photoshop, InDesign, and Figma were essential throughout the process. This project had a strong impact on how Unidos presented itself to the world and connected with clients during its launch.
